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Why Headless Commerce Works for Staples Promotional Products, Chewy Reports First Quarterly Profit as Sales Rise 51% and Lululemon More Than Doubles Ecommerce in 2020

Promotional Products

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Why Headless Commerce Works for Staples Promotional Products

With a multichannel online sales strategy, Staples Promotional Products today relies on a headless commerce ecommerce platform, and an integrated product configurator, to smooth out sales operations that were once hampered by legacy technology platforms. As a headless commerce platform, Znode provides a large set of APIs, which connect its ecommerce engine with various customer-facing interfaces. It was then that Staples realized it had found a highly customizable alternative to its legacy platforms, Dan Kroymann, director of global technology at Staples Promotional Products says. It decided to deploy a single instance of Znode’s software for its three online channels: StaplesPromo.com, its pop-up online stores, and its 300 custom online stores for corporate clients. Such flexibility has helped Staples make up for the business it lost as a result of the coronavirus, as companies have cut back on business travel and trade shows that typically drive demand for promotional products. “Personal protective equipment sales have helped us, and customers have been happy with it,” Kroymann says.


What stood out to us? Please click here to request a Znode demo.


Dog in a Chewy box

Chewy Reports First Quarterly Profit as Sales Rise 51%

Benefiting from heightened demand in the pet category, Chewy reported fourth quarter net sales increased 51% to $2.04 billion. The online pet retailer made its first quarterly profit, reporting net income increased 135% year over year to $21 million from a net loss of $60.9 million last year, according to a company press release. For the full year, Chewy's net sales saw a 47% year-over-year increase to $7.2 billion, while its net loss narrowed to $92.5 million from $252.4 million in the year-ago period. Historically, the pet space has been able to withstand times of economic uncertainty and Chewy has been no exception. The latest quarterly results "amplified its industry-leading position and path to commanding market share gains still to come," Wedbush analyst Seth Basham said in an emailed client note.


What stood out to us? They ship dogs in boxes?


Leggings

Lululemon More Than Doubles Ecommerce in 2020

Even with a pandemic that limited store capacity and left store comps down 28% in Q4, 2020 was a growth year for Lululemon. The company reported an 11% increase in net revenue for the year, to $4.4 billion, while revenue grew 24% in Q4 to $1.7 billion, according to a company press release. The pandemic pushed Lululemon to achieve a 2023 goal of doubling its ecommerce business three years early, CEO Calvin McDonald said on a fourth quarter conference call with analysts Tuesday. Ecommerce more than doubled for the full year, and grew 92% in the fourth quarter, McDonald said. The company also achieved its "largest annual share gain in recent history," thanks to growth in both men's and women's. While ecommerce was the superstar, Lululemon remains dedicated to its in-store customers, executives said, with plans to open 40 to 50 new stores this year globally. The company is also on track with its other two goals for 2023: doubling men's and quadrupling international, McDonald said.


What stood out to us? Is this from the increase in people doing yoga during COVID or from the increase in people working from home in yoga pants during COVID?


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