Walmart 43% Rise, Online Auto Parts and Accessories 16% Growth and Facebook Ecommerce Ads
Walmart Q4 Ecommerce Sales Grows 43%
Walmart is in the news again for its ecommerce success, this time with impressive numbers. Strong holiday sales for the fourth quarter showed 43% growth from the prior three months compared to last year’s fourth quarter. Walmart credits this growth to expanded grocery delivery and pickup as well as more products being added online. Walmart had 1,000 pickup locations for online grocery orders and about 800 delivery locations at the end of 2018. Walmart plans to have 3,100 pickup and 1,600 delivery locations for online groceries by the end of the next fiscal year.
What stood out to us? If only they delivered custom cakes across the United States.
Why should you care? Walmart has the infrastructure to deliver. Literally.
Online Auto Parts and Accessories 16% Growth
U.S. online sales of auto parts and accessories is projected to grow 16% and hit $12.3 billion in 2019, according to automotive digital marketing agency Hedges & Company. Most of these sales will happen through smartphones, and it is estimated that sales of automotive accessories and parts will exceed $7.4 billion, approximately 60.2% of total sales, on mobile phones. That is a 27.6% increase from 2018’s $5.8 billion. Mobile auto parts ecommerce is projected to grow an average of 25% through 2022.
What stood out to us? Please don’t order parts on your smartphone while driving.
Why should you care? We see a trend.
*Chart from DigitalCommerce360.com
New Ecommerce Facebook Ad
A new Facebook ad format is allowing brands without ecommerce sites or little ecommerce presence to drive online sales on another retailer’s app or site. Facebook is enabling brands to have shoppers buy products through Facebook dynamic ads. The format calls for retailers to organize their product catalogs into different segments within the ad manager. This allows the creation of dynamic ads, which targets customers that expressed interest in a retailer’s product on its app, website or online, to buy products on a retailer’s site or app. An example is Procter & Gamble and Samsung driving shoppers to buy their products on eBay Inc. owned, Turkish website GittiGidiyor. This benefits retailers driving consumers to their sites and brands driving sales of their products online.
What stood out to us? Hmmm. At what point will Facebook consider becoming an e-tailer?
Why should you care? Facebook will also be watching you shop through your device camera. JK. Or not.
In the headlines
- Higher taxes for e-retailers: That’s what a UK government report wants to consider.
- Carbon footprint: Amazon will share its carbon footprint data, which will reveal how harmful two-day shipping is.
- Payless and less ecommerce: That’s due to the shoe retailer shutting down online operations while they liquidate US stores.
- (Door)Dashing to success: DoorDash raises $400 million in funding and is now worth close to the same amount as Grubhub.
- Pin that: Pinterest confidentially files for IPO.
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