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U.S. Retailers Embrace Alibaba’s Singles Day, Katech’s Motorsport Ecommerce, and Albertsons Competes with Online Groceries

yellow, purple, and red wrapped gifts

More U.S. Retailers to Embrace Alibaba’s Singles Day

The biggest day for ecommerce is happening very soon, and it’s not what you think it is. Chinese ecommerce giant Alibaba’s Singles Day, a holiday for those not in romantic relationships to celebrate themselves by shopping online, is Monday, 11/11, and is expected to generate more sales than Black Friday and Cyber Monday combined. The event, which did more than $30B in sales last year, has finally caught the attention of U.S. stores, as a new survey reveals that 24% of U.S. retailers are planning on running promotions for Singes Day, including big names like Apple and Estee Launder. “Some of the most innovative marketing campaigns and new product launches are coming from U.S. brands this year,” says Jiang Fan, president of Alibaba businesses Taobao and Tmall. “I think all eyes are on us [and 11.11] each year to see what the future of retail looks like and how to best succeed in the China market.”

What stood out to us?

"A holiday for those not in romantic relationships to celebrate themselves by shopping online” is the biggest day for ecommerce sales. #sad

Motorcycle in the shop

Katech’s Success in Motorsport Ecommerce

In 2008, motorsports engine and parts manufacturer Katech Inc. finally entered the world of ecommerce after experiencing an increasing amount of its sales coming from B2B buyers for motorsports aftermarket retailers. Since then, Katech has become an ecommerce leader in the motorsports industry by continuing to improve how it presents products online, and by quickly fulfilling orders. Two features key to this success was same-day shipping and emailing customers order-tracking numbers, which cut down on customer service calls about order status. By freeing up customer service representatives to handle only serious customer issues, sales volume at Katech has rose, and through October 2019, Katech’s online sales increased 15% over the same period a year earlier.

What stood out to us?

Beep, beep. Outta the way!

produce at the grocery store

Albertsons Gets Competitive with Online Groceries

Albertsons Companies Inc. has been a staple U.S. grocery company for over 80 years, and the company is now ready to compete in the crowded race to be the #1 online grocery business. Last year  the company experienced a 83% online sales growth, and Internet Retailer estimates that 2018 web sales contributed 0.44% of its nearly $61 billion in total revenue. While seemingly small, Albertsons is planning on significantly increasing that number by developing omnichannel capabilities including buy online pickup in store, home delivery, and digital shopping apps. In a more future-facing effort to remain competitive, Albertsons is also investing in automation to boost its ecommerce capabilities by working with technology companies, in addition to experimenting with new ways to reach consumers.

What stood out to us?

Partner with Alibaba and sell single-serving meals.

In the headlines

  • Personally, That’s a Lot of Money: Online personalization vendor Coveo Solutions earned $227M from investors to grow its A.I powered technology.
  • Not Too Surprising: A new survey finds that ecommerce is causing more people to go to malls just for the food court instead of shopping.
  • Canuck Commerce: Amazon Business finally launches in Canada.
  • Feeling Blue: Meal-kit seller Blue Apron increased its number of customers this past financial quarter, but overall revenue shrank 33.9%.

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Dose data of the week

Singles Day pie chart

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