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Online Sales Grow Slower Over Cyber 5 but Still Set Records, FedEx to Buy Ecommerce Shipping Service ShopRunner and Walmart Expands Free Shipping for Walmart+

Online shopping

Online Sales Grow a Slower-Than-Expected 20.6% Over Cyber 5 but Still Set Records

The usual holiday shopping frenzy during the five-day stretch from Thanksgiving to Cyber Monday - called Cyber 5 - looked a bit different this year amid an alarming spike in COVID-19 cases that left consumers more comfortable shopping for gifts online rather than in crowded stores. It was a major weekend for ecommerce, with U.S. consumers spending a record $34.36 billion online, up from $28.49 billion for the same period last year. However, digital revenue growth was more subdued than projections anticipated as shoppers took advantage of retailers’ early season promotions to get a jump on holiday buying and shopping fatigue likely set in by Cyber Monday.


What stood out to us? Is Cyber 5 trademarked?


FedEx Truck

FedEx to Buy Ecommerce Shipping Service ShopRunner

FedEx has agreed to acquire ShopRunner, an ecommerce service that provides shipping for over 100 brands, as the courier looks to deepen its ties with online shoppers. ShopRunner will operate as a subsidiary of FedEx Services once the deal is done, the delivery giant said in a statement. FedEx didn’t provide financial terms of the transaction, which is expected to close by the end of the year. The acquisitions tightens FedEx’s embrace of surging ecommerce deliveries, adding to earlier moves such as adopting seven-day service and investing in handling large residential packages. ShopRunner allows online shoppers to choose its two-day shipping and free returns service for brands such as Bloomingdale’s, Saks Fifth Avenue and Under Armour.

What stood out to us? Preparing for Cyber 5, 2021.


Shipping

Walmart Expands Free Shipping for Walmart+

Walmart is adding another perk to its fledgling membership program, in a sign that it’s investing more to boost subscriptions during the pivotal holiday season. Beginning on Friday, the world’s largest retailer is removing the $35 minimum on online orders for Walmart+ members to receive free next-day or two-day shipping for most items, the company said in a statement. However, grocery orders from stores will still require that amount as a minimum for free expedited delivery. The retailer has heavily invested in its ecommerce operations and it’s paying off with online sales booming during the pandemic as shoppers cut back on store visits. According to BMO Markets estimates, about 19 million households have enrolled in Walmart+.

What stood out to us? Prime idea!


In the headlines

  • Shuffle: Retailers shuffle executives ahead of the new year.
  • Loss: The US economy lost nearly 10M jobs since February. 
  • Recipe for success: Dawn Foods whips up a commerce recipe for going digital.

Before you go

Read how...

Gross sales on B2B marketplaces will finish strong in 2020.

Learn more about...

Nearly all top 50 online retailers promoting Cyber Monday deals.

Learn about…

Marketing for the 2020 holiday season.


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