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Nike No Longer Selling on Amazon, Singles Day Sales Missed Expectations, and Walmart Online Sales Rise

Nike No Longer Selling on Amazon

Nike No Longer Directly Selling on Amazon

The biggest sports brand is saying goodbye to the biggest ecommerce company. Nike announced that it will stop selling its sneakers and apparel directly on Amazon. Nike has been selling on Amazon as a wholesaler since 2017 through a unique pilot program, which is now ending.The departure comes after Nike hired new CEO John Donahoe, who is keen on more aggressively capturing ecommerce sales without support from other companies. “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” says Nike in a statement. “We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.”

What stood out to us?

Companies with strong brands do not need Amazon.

Alibaba's Singles Day 2019

Singles Day Sales Reportedly Missed Expectations

Despite breaking sales records, Alibaba’s Singles Day apparently missed the mark. Alibaba Founder Jack Ma revealed that Singles Day 2019, its annual online shopping event, failed to meet sales expectations. In a speech, Ma cited the hot weather (in China) as one of the factors leading to Singles Day’s lower than expected sales, in addition to the event taking place on a Monday (November 11) this year instead of the weekend. While an internal disappointment, Singles Day 2019 earned Alibaba a staggering $38 billion in sales, surpassing last year by $8B. “There are multiple reasons, one of them is that the weather is too hot,” says Ma. Clothes sell better when it’s cold.”

What stood out to us?

Maybe this is a sign of more relationships in China. We are predicting an uptick in Chinese birth announcements in nine months.

Walmart Online Sales Rise

Walmart Online Sales Rise 41% in U.S.

The king of retail is continuing to infiltrate the world of ecommerce. Internet Retailer reports that Walmart’s web sales in the U.S. rose 41% ahead of its expected growth rate for 2019. Driving this rise in sales is the company’s fast growing grocery business, which this past year introduced features such as deliveries right to customers’ fridges. Walmart’s grocery business has grown to the point that 25% of Americans who buy groceries online monthly place at least one order through Walmart. “Walmart continues to position itself near the very top of global retail by any measure,” says business analyst Charlie O’Shea. “It will continue to get stronger as time goes on, increasing the pressure on the rest of global retail.”

What stood out to us?

Walmart has what Amazon is acquiring, 4,692 mini-distribution centers (stores).

In the headlines

  • What’s UpWest?: Apparel retailer Express unveiled online-only brand UpWest, which will donate 1% of sales to charity.
  • TikTok Commerce: The short-form video app TikTok has started to allow users to link to ecommerce sites to promote brands. 
  • Targeting Convenience: Retailer Target has integrate with shipping service Shipt to offer same-day delivery through the Target app.
  • Thank You for Your Shopping: Online holiday shopping is up 18% this year thanks to Veterans Day sales.

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