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Google Express to Merge with Google Shopping, New Social Media Shopping Experiences, and Bay Fastening Systems’ B2B Ecommerce Success

Google Express to Merge with Google Shopping

Search engine titan Google’s failed online shopping service Google Express will be closing soon, but it’s not completely gone. Select features of Google Express will be merged with a revamped version of Google Shopping. Google Express launched in 2013 as an ecommerce experience with products from top retail partners including Walmart and Best Buy. Express was positioned as a direct competitor to Amazon, but it was never able to make an impression, and not long after launch, its retailer partners began to pull support. While set to close within the next few weeks, key functionality like voice-enabled shopping through Google Assistant will be integrated into Google Shopping, Google’s new, more successful shopping experience.

What stood out to us? Searching for products on Amazon, be right back.

Facebook and Instagram Test New Shopping Features

Two of the biggest social media platforms are trying to improve their shopping experiences before the holiday season. Facebook is running tests to determine the effectiveness of linking the platform’s in-app checkout with its ads system, which eliminates the need for customers to leave Facebook and be rerouted to another website. Instagram is testing the ability for retailers to run organic shopping posts as ads within the platform’s Ad Manager tool. This means when shoppers tap on a product ad, they are taken to the product description page within Instagram, where they can purchase the product from the seller’s mobile site. “We’ve seen shopping behavior blossom with the organic shopping feature, and now we are excited to test this new ads experience with businesses,” writes Instagram in a blog post.

What stood out to us? Searching for products on Amazon, be right back.

Bay Fastening Systems Succeeds with B2B Ecommerce

Industrial distributor Bay Fastening Systems has been selling a wide variety of fasteners since 1961. 35% of the distributor’s total sales last year were from sales online, and web sales this year are on track to grow another 30%. Bay Fastening Systems attributes this success to its investment in B2B ecommerce, and continuously updating its site with new features. For example, the distributor developed product and category pages with search options for buyers that want to shop by manufacturer, brand or product category, giving business buyers many options when searching for products. “Some manufacturers didn’t notice us as much before we had a really good ecommerce site,” says Michael Eichinger, COO at Bay Fastening Systems. “Now we have vendors closing off direct business with other distributors and directing them to process all orders through us.”

What stood out to us?  Image coming soon. Cute frog.

In the headlines

  • Should Have Gone XL:  A new study found that the most common reason online orders are returned is because the product is the wrong size.
  • Cloudy Forecast: The cloud computing division of Alibaba has seen massive growth this year, and may soon be a huge profit driver.
  • International Expansion: Global shipping company DHL has expanded its Africa eShop business to 13 additional markets.
  • Stylish Search: Syte, a startup that works with fashion retailers, has raised $21.5M for its smartphone-based visual search engine for ecommerce.

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