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Curbside Replaces Stores Amid COVID-19, Nike Digital Sales Soar 36% and Tries to Slow Sales

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Curbside Replaces Stores Amid Coronavirus

As COVID-19 continues to spread, many retailers are sending employees to the curbside or parking lot to accommodate social distancing shoppers. With many merchants closing physical stores, retailers have turned to home-delivery and curbside pickup options. Many stores are forgoing in-store foot traffic altogether, turning them into pickup points for online orders to be brought to shoppers’ cars. Once the COVID-19 crisis ends, many customers using BOPIS (buy online pick up at store) will most likely appreciate the convenience of that option and continue with it, says Brendan Witcher, principal analyst at Forrester Research Inc. However, he expects some retailers will back away from encouraging curbside pickup as it’s more costly to operate and decreases foot traffic. Forrester’s research shows 30% to 40% of shoppers who go into a store to pick up an online order end up buying more items, Witcher says.

What stood out to us? Welcome to the new normal.

Nike shoes jumping

Nike Digital Sales Soar 36%

Nike Inc.’s digital sales spiked 36% after online-order growth helped its overall revenue vault to $10.10 billion in its fiscal third quarter, which ended February 29. Overall revenue increased 5.1% for the fiscal third quarter, up from $9.61 billion year over year. Nike says it is aware that this time period does not reflect the full impact COVID-19 will have on sales, but remains optimistic. “Amidst unprecedented conditions across the globe, we are staying focused on not simply managing through this situation, but taking the actions that will allow us to emerge from it even stronger than before,” CEO John Donahoe said. “We know it won’t be easy, but Nike is better prepared than anyone else to regain that momentum, extend our brand leadership and reshape the future marketplace.”

What stood out to us? This has been a long tail strategy for Nike that is paying dividends. When will B2B follow?

Bowl of nuts Tries to Slow Sales

As Coronavirus drives demand, consumers are rushing to in high amounts to buy non-perishable items such as beans, pasta nuts and dried fruits. Sales have increased 69% last week over the same week a year ago. With the major increase in online sales amid the pandemic, the online retailer is trying to slow down. In an online note, CEO Jeffrey Braverman says, “If you aren’t in urgent need, we ask that you delay placing your order for 2-3 days to help us meet the needs of customers who can’t afford to wait.” The online retailer is taking the extra revenue and pledging to donate up to $100,000 to Feeding America, a nonprofit organization that supports more than 200 food banks. 

What stood out to us? The world is full of nuts.

In the headlines

  • Pausing all plans: Target is pausing plans for grocery pickup amid COVID-19.
  • Closed for good: 15,000 stores could permanently close in 2020
  • COVID-19 impact: Amazon and Walmart struggle to cope as India enters lockdown.

Before you go

Read why...

Retail stores that are closing and offering free shipping perks to promote online shopping.


Coronavirus is creating big supply chain headaches for B2B ecommerce.

Look at...

This infographic showing how the coronavirus is impacting B2B ecommerce.   

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