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Amazon’s Prime Day 2021 Sales Total $11.19B, eBay to Sell 80% of Korean Business to E-Mart for $3B and Facebook Expands Shops Feature to WhatsApp, Adds AR to Instagram

Amazon’s Prime Day 2021 Sales Total $11.19B

Amazon.com Inc.’s seventh-annual Prime Day is in the books. While Prime Day 2021 marked yet another record-breaking two-day event for the retail giant, year-over-year growth decelerated quite a bit compared with previous Prime Days, a Digital Commerce 360 early analysis shows. Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $11.19 billion globally over the two-day period spanning June 21 and June 22, up 7.6% during the 48-hour event in October 2020 when sales reached $10.39 billion. Overall, Prime members purchased more than 250 million items worldwide during the 2021 event, Amazon says. Best-selling categories worldwide included tools, beauty, nutrition, baby care, Amazon devices, electronics, apparel and housewares, the retail giant says.

What stood out to us? Sell, sell, sell!


eBay to Sell 80% of Korean Business to E-Mart for $3B

EBay Inc. will sell just over 80% of its South Korean online marketplace to local retailer E-Mart Inc. for $3 billion, the latest in a series of asset sales aimed at overhauling the U.S. ecommerce company. E-Mart said in a statement its agreed to acquire a business that yields more than a 10th of EBay’s global revenue. The unit of retail giant Shinsegae Group has been in talks with banks to line up a multi-tenor loan of about 3 trillion won to support its acquisition, people familiar with the matter said last week. E-Mart now plans to invest more than 1 trillion won in fulfillment centers over the next four years, which will—together with its offline stores—be used to deliver goods as part of its cooperation with eBay in areas from grocery to general merchandise. “This deal brings together two strong ecommerce and retail companies that can unlock tremendous potential in Korea and provide more choice for customers,” eBay CEO Jamie Iannone said in the joint statement.

What stood out to us? Did they sell it on eBay?


Facebook Expands Shops Feature to WhatsApp, Adds AR to Instagram

In the bid to make social commerce more accessible, Facebook is expanding its Shops feature to WhatsApp, the social network announced on Tuesday. The platform is also expanding its ratings and reviews functions to Shops on Instagram over the next few months. WhatsApp merchants in the U.S. will be able to integrate their Shops products into the Marketplace, the company said. The platform also said it would introduce ad tools to help businesses showcase ads tailored to shoppers' preferences and will soon allow merchants to offer personalized promotions to select consumers. At the same time, Facebook announced it would add AR try-on features to Instagram through new API integrations with Modiface and Perfect Corp and begin testing a new artificial intelligence-based visual search tool.

What stood out to us? How will Russian operatives use this to influence elections?


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