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Amazon Now its Own Biggest Carrier, Online Holiday Sales Growth, and the Decline of Desktop Shopping

Amazon Package

Amazon Now its Own Biggest Shipping Carrier

The king of ecommerce is now calling the shots for most of the products its ships. This week Amazon revealed it is now its own biggest shipping carrier. With a majority of U.S. deliveries being carried out by delivery contractors and on-demand workers, “approximately half” of Amazon deliveries are completed by Amazon Logistics, its own in-house delivery network. In 2019, Amazon reportedly delivered 3.5 billion of its own packages to customers. Once relying exclusively on FedEx and UPS, Amazon now contracts over 800 delivery service partners who employ 75,000 drivers in the U.S., who deliver from 150 delivery station in major metropolitan areas.

What stood out to us?

Kohls can expect an uptick in store traffic from 75,000 drivers.

Man shopping on his smartphone

Online Holiday Sales Grew 19% in 2019

Unsurprisingly, shoppers spent more online last year than the year prior. In a report from Mastercard’s market intelligence group SpendingPulse, it was revealed that online sales from November 1 to December 24, 2019 grew 18.8% over the same period in 2018, a slight increase from the year prior. The report also indicated that the standout ecommerce sales category was apparel, with online sales of apparel growing 17% compared to the holiday season in 2018. Interestingly, retail saw some growth, as total retail sales for the holiday season, excluding automobile sales, grew 3.4%. “Ecommerce sales hit a record high this year with more people doing their holiday shopping online,” says Steve Sadove, senior advisor for Mastercard. “Due to a later-than-usual Thanksgiving holiday, we saw retailers offering omnichannel sales earlier in the season, meeting consumers’ demand for the best deals across all channels and devices.”

What stood out to us?


Woman shopping on her laptop computer

Desktop Online Shopping Continues to Decline

In other unsurprising year-end ecommerce news, more consumers are using their phones to shop online, and less are using their desktops. Analytics firm Contentsquare, which collected shopping data from 314 million user sessions from November 15 through December 24, 2019, reports that mobile traffic from smartphones and tablets accounted for 68% of traffic during the 2019 holiday shopping season. Desktop shopping on the other hand fell 6% when compared to the same holiday time frame in 2018, indicating a continuous decline in consumers who shop on their home computer. While mobile may be the dominant form of online shopping, the mobile shopping bounce rate is, and always has been, higher than the desktop rate, coming in at 41% during the 2018 holiday shopping period.

What stood out to us?

The Who was so forward thinking.

In the headlines

  • Pretty as a Picture: Decor retailer launched a redesigned and more intuitive ecommerce site.
  • Black Friday Bonus: Online sales grew 70% for Nike from just Black Friday alone.
  • Eye See Success: Eyewear retailer has raised $275M in financing from SoftBank Vision Fund.
  • Ecommerce Battle Royale: With ecommerce in Africa starting to boom, platforms Jumia, DHL, and Alibaba compete for dominance. 

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