Amazon Confirms Prime Day Postponement, Grainger Cites Q2 Market Share Gain As Sales Fall 1.9% and Azazie Gives Away 50 Wedding Gowns
Amazon Confirms Prime Day Postponement
Amazon confirmed a delay and an unusual staggered global approach to Prime Day this year. Prime Day will be held in India on August 6th through August 7th, while "members all around the world will experience Prime Day later this year," the company said. This major event, which other retailers have also embraced as a way to boost mid-summer shopping, has been held in mid-July for the past five years. Amazon said it will share “more details soon.” However, according to an internal company memo, Amazon is likely to postpone Prime Day to at least August.
What stood out to us? Conspiracy.
Grainger Cites Q2 Market Share Gain, Sales Fall 1.9%
It was a mixed second quarter for W.W. Grainger Inc., as the ecommerce-focused distributor of maintenance, repair and operations products reported a 1.9% drop in net sales along with a “significant” gain in the U.S. market share on strong sales of pandemic-driven products like personal protection equipment. “We gained significant share in a down market, fueled by elevated levels of pandemic product sales and improving trends in non-pandemic product sales throughout the quarter,” CEO D.G. Macpherson said today. “On the cost side, we achieved significant leverage and generated over $75 million of sequential cost reductions contributing to strong operating cash flow and allowing continued investment in the business.” As sales of PPE and other pandemic-related products increased 71% year over year in Q2, sales of non-pandemic MRO equipment and supplies companies use to maintain and operate their businesses fell by approximately 17% before improving in July. With the profit margins on many of its pandemic-related products lower than non-pandemic related industrial supplies, Grainger posted a 9% drop in gross profit.
What stood out to us? Ecommerce-focused distributor gains market share.
Azazie Gives Away 50 Wedding Gowns
Bridal apparel retailer Azazie Inc. knows it’s a difficult time for its customers: brides. Because of COVID-19, many couples postponed, canceled or downsized their wedding celebrations. This all caused a pause in bridal spending. Azazie had to pivot due to the pandemic, and one change they made was launching a new line called Azazie Romance, offering bridal gowns for smaller events. The online retailer also started offering more dresses for $199 and $249 to grow its selection of lower priced gowns. These changes helped Azazie grow sales by 200% since April. In addition to these updates, Azazie launched a contest in which it promised to giveaway 35 bridal dresses in April. Brides submitted their story about how the pandemic affected them and why they want a free bridal gown. The merchant was inundated with submissions, it expanded the contest twice, and gave away 50 dresses in total.
What stood out to us? “Many couples postponed, canceled or downsized their wedding celebrations.” Canceled? Isn’t love bigger than COVID?
In the headlines
- Eliminated: Nike plans to eliminate jobs in refocus strategy.
- Look out: Google is coming after Amazon’s marketplace merchants.
- Going global: The coronavirus pandemic lifts global online grocery sales.
Before you go
Manufacturers adjust to the faster growth of ecommerce.
Microsegmenting boosts B2B conversion rates
L’Oréal takes ecommerce to a higher level.
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